Pantone colours 2018: Introducing 'Red' to your home with five updates. October 17, 2017 11:08

Cherry red floor cushionEarlier this year, Pantone released it's predictions for colour and design trends for 2018. The good news? There is a colour combination to suit every persuasion - especially those that love bright, bold hues. 

Speaking at the International Home & Housewares Show in August, Leatrice Wiseman,  Executive Director at the Pantone Color Institute, highlighted eight key palettes that are predicted to feature heavily in 2018, including one that is very close to our hearts...

Interior Trend 2018: Rich reds

While the upcoming Christmas season always beckons rich, ruby red tones, expect to see these colours long after the 12th night.  Evident within these palettes is a key trend that moves away from pastels, towards brighter, bolder colours, including lots of red shades. 

Many designers have already taken on the mantle and started to champion colour, including US paint company Benjamin Moore which has already set out its own colour for 2018: Caliente AF-290, described as " a lush carpet rolled out for a grand arrival". Woo hoo! Bring it on. 

What makes the colour red so dynamic? 

Seeing the colour red can literally make your heart beat faster. That was the finding of a study published in 2011 by the University of Rochester. After black and white, it is the first 'true' colour babies can see. Symbolising power, love, anger, courage and danger, red is an evocative, complicated colour. It is deeply connected to much of our history and our past - seen as a symbol of divinity in the middle ages, revolution in the 20th century,  and everything from beauty, virility to wealth in the years in between. 

Bright bold colours: lessons from natureLiving with colour: Red 

Used carefully, as an accent colour in homes and living spaces, red can be an incredibly warm, joyful addition to a room. In this book 'In the mood for colour' celebrated interior designer Hans Blomquist suggests that when it comes to introducing bold colour into your home, take a hint from mother nature. "When it comes to nature, bold colours mostly appear in moderation.... My view is that if you mimic the way bold colours are used in nature when you are decorating your home, the result will be very successful."

The current trend for dark interiors really accentuates this point. Bright, bold colours add pops of colour against dark walls in the same way that bright, red holly or the slightly tomato hue of pyracantha 'orange glow' looks stunning on grey, dark days. But red is also incredibly warming, bringing depth and richness to paler, cooler interiors, as shown in this hallway below, (photo from Farrow & Ball)

Introducing the colour red into your home: five easy updates. 

  1. Experiment with colour If your home has been mainly neutral for a while, adding a bright bold burst of colour may feel a little daunting. Start gently by adding bright red accessories such as a rug, cushions or lampshade first. Live with it for a while, see how you get on and then add more layers of colour as your confidence increases. 
  2. Rethink the term 'Feature' Adding colour as a feature to a room doesn't have to mean painting one singular wall. Instead, think about adding colour in the form of displaying fabric or a bright coloured picture to a wall. Colour coordinate your books on the shelf to have varying shades of colour in distinct areas. The result is a 'feature' that, if necessary, can be temporary and easy to move around should you change your mind or fancy creating a whole new look. 
  3. Choose classic colour Combinations Remember that good old faithful - the colour wheel. Complementary, or contrasting colour combinations sit opposite each other on the wheel. Hence why red and green go so well together and are really vivid, energising colours for Christmas. Use one or two contrasting colours together in your accessories to add a little zing to otherwise neutral rooms. 
  4. Explore shades of red: From pink to brown, red is a colour with depth and range. If a bright, tomato red isn't your thing, consider plum tones, or softer brown hues.
  5. Be inspired by nature: Introduce dahlia flowers, berries, hips and foliage - really embrace nature's love of colour, especially at this time of year to see how it can enliven and enrich your home. 

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